Interview with House Beer Founder Brendan Sindell
Hailing from the West Coast, House Beer is about to become a household name for its simple, crisp lager. We chatted with Founder Brendan Sindell (pictured right) to find out more about this new craft brewery.
What drove you to make your own beer?
I felt we had to choose between beers that were great for drinking or beers that tasted great. There wasn’t anything in between that resonated with me, my friends, and my generation that I wanted to drink.
How did you land on the name “House Beer”?
"House" seemed like the perfect fit. Not only did I want to create something that was approachable, but I also wanted to create the perfect beer for any occasion. What a lot of people don’t know is that the house beer is a brewers go-to beer in the brewery, so it seemed like the perfect name for what we were trying to do.
Did you bring in any of your friends or family to make House Beer a reality?
Yes, I reached out to my older brother initially to make House a reality. He was the first person I went to when I had the idea to create this.
House Beer has a very vintage look. What’s the story behind the label for House Beer?
We wanted to create something that was aesthetically clean. We felt that in the beer industry today, there is so much noise and gimmicks to catch consumers' attention. Everything is either very esoteric or cheesy and there wasn’t anything that was straightforward, to the point, and approachable.
Where’s the best place to have a House Beer?
Anywhere with family and friends.
Do you have any funny or interesting stories from your start-up phase?
Where do I start? The first brewery we partnered with had an electrical fire and production stopped for a few months. Not ideal!
Where do you draw inspiration for House Beer from?
Inspiration has largely come from our hometown, Venice California. There is so much going on culturally here that we have a lot to draw from. Venice is a melting pot of creative people like ourselves with different interests and passions which is a constant inspiration.
How did you settle on the recipe for House Beer?
House Beer was created in a garage in Los Angeles. There was a lot of trial and error with our home brewers before we finally settled on a recipe we liked. The moment we knew we had something worthwhile was when we entered it into the Maltose Falcons Mayfaire Competition and won.
What message would you have for millennials who might be trying to start their own brewery?
Go for it. Don’t let anyone tell you that you cannot do something. But at the same time, take your time, don’t cut corners, and pay attention to detail.
Will you be experimenting with new beers in the future?
No, I don’t think so. The mission behind House Beer was to create the perfect beer for any occasion whether you want a refreshing beer on a hot summer day or a beer to compliment your favorite meal. We wanted to make a go-to beer and we are happy and content with just focusing on our craft lager.
Where would you like to see House Beer next?
We want House Beer to be the go-to beer for our generation. My favorite part of this whole journey has been watching other people order and enjoy our beer. As long as I keep seeing people do that, I’ll be a happy camper.