Beer Fit for a King: Lord Hobo Launches in NYC
May 30th 2018 | From Union
After much anticipation, Lord Hobo - known staple of the Boston beer scene - has finally extended its reach into the New York City market.
With their team of Hobos, as they call themselves, they made sure that the NYC Launch Week was one for the books. They carefully selected venues such as BierWax, d.b.a., and Alphabet City Beer Co. that fit their “vibe” and even brought along their resident DJ, L’Duke, to events at Northern Territory, Swift Hibernian Lounge and The Deity to help set the tone.
Amongst the hip-hop beats, guests enjoyed their proudly New England-styled beers like Boom Sauce, Hobo Life and their self-declared “New England Wheat,” Angelica. Set against an art exhibit curated specifically for the week, there was no scarcity of photo ops. Not to mention, a few lucky winners won custom made NYC Lord Hobo swag from our Instagram hashtag contest.
Check out the video below for a recap of the Lord Hobo NYC Launch Week.